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Online retail store use case diagram8/17/2023 ![]() From Headless Commerce to Content-Driven Commerce In this article, we’ll highlight why moving to a headless CMS from a legacy CMS can change the outlook for your brand and provide an example of how a major European retailer is using CrafterCMS to deliver profitable eCommerce experiences. A headless CMS can be used for a number of purposes, and creating content for an eCommerce experience is just one of many. Establishing a foothold in the eCommerce market can provide many benefits, but brands must be able to seize the opportunity.Ĭontent is becoming increasingly relevant as a differentiator when it comes to online sales, and brands need a way to manage that content across multiple channels. From consumer packaged goods (CPG) companies that want to add direct-to-consumer (DTC) options for their products, to retail stores seeking to expand their footprint and put themselves in front of potential customers, eCommerce is very much on the rise.Īccording to data from Digital Commerce 360, total retail sales in the first two quarters of 2021 eclipsed $2.15 trillion, a 16% increase from the same period last year. ![]() ECommerce store owners, whether B2B or B2C, are constantly on the lookout for ways to increase revenue and drive more traffic to their online channels.
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